Sonik is pleased to welcome Simon Riddell, who joins the company as our new MD. Simon has acquired a wealth of management experience across twenty years with leading companies such as Proctor & Gamble, Mayborn plc and Animalcare Group plc. After graduating from Trinity College, Cambridge and serving seven years in the army, Simon joined the Marketing Department of Proctor & Gamble, managing well-known household brands in the UK and Europe and ultimately becoming a Marketing Director in the Global Babycare Business.