Who's behind SONIK

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John has twenty years experience managing companies in The United Kingdom and The United States. Previously worked in Marketing for Coca Cola New York, John founded Opix, a marketing communications company, successfully producing video, film, print, multimedia and internet strategies for Fortune 500 companies. John is responsible for one of the largest fishing destination websites in the world 'WadersOn.com', providing the ultimate in tailor made fishing holidays.

Ian was formerly the Commercial Director of Hardy & Greys Limited, one of the world's most prestigious and well known fishing tackle companies. During the ten years he worked for the company he played a key role in the development the Hardy, Greys and Chub brands whilst being responsible for managing their new product development process. Prior to this, Ian enjoyed a highly successful career with Leeda Limited the UK’s largest wholesaler of fishing tackle.

Tony was formerly a key Product Manager for Hardy & Greys Limited and is also one of the UK's most well known and respected competition sea anglers. He played a major role in establishing Greys as a leading brand in the sea fishing market and has been a regular contributor for Sea Angler magazine. With over 20 years experience in the design and development of all types of fishing tackle products for global markets, he also has a sound engineering background and many years experience in the distribution and retail fishing tackle trade.