Who's behind SONIK

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Sir Peter has a vast amount of experience in growing and developing businesses. He led the development as Chairman and Chief Executive of Reg Vardy plc from the early 1980s taking it from a single dealership operation in County Durham to one of the UK’s leading motor retailers before it was sold to Pendragon plc in February 2006. Since the sale, he has established The Vardy Group of Companies which includes Peter Vardy Limited and The Vardy Property Group. Sir Peter is also Chairman of The Emmanuel Schools Foundation.

John has twenty years experience managing companies in The United Kingdom and The United States. Previously worked in Marketing for Coca Cola New York, John founded Opix, a marketing communications company, successfully producing video, film, print, multimedia and internet strategies for Fortune 500 companies. John is responsible for one of the largest fishing destination websites in the world 'WadersOn.com', providing the ultimate in tailor made fishing holidays.

Ian was formerly the Commercial Director of Hardy & Greys Limited, one of the world's most prestigious and well known fishing tackle companies. During the ten years he worked for the company he played a key role in the development the Hardy, Greys and Chub brands whilst being responsible for managing their new product development process. Prior to this, Ian enjoyed a highly successful career with Leeda Limited the UK’s largest wholesaler of fishing tackle.

Tony was formerly a key Product Manager for Hardy & Greys Limited and is also one of the UK's most well known and respected competition sea anglers. He played a major role in establishing Greys as a leading brand in the sea fishing market and has been a regular contributor for Sea Angler magazine. With over 20 years experience in the design and development of all types of fishing tackle products for global markets, he also has a sound engineering background and many years experience in the distribution and retail fishing tackle trade.

Qualified as a Chartered Accountant with Arthur Andersen & Co before joining Reg Vardy plc in 1988, where he served as Finance Director from 1991 to 2001 and latterly as Chief Executive. Joined Northgate plc, the UK and Spain's leading commercial vehicle rental Company as Group Finance Director in January 2002 where he served in this role for five years. In January 2008 Gerard accepted a new role as Finance Director of The Vardy Group of Companies.

Tim is a keen angler who over the years has successfully managed Fishing Tackle retail shops, Temples of Whitley Bay and Frasers Angling & Outdoors in North East England. He has played an active part in introducing modern Kayak fishing to the North East coast.

Prior experience in sales management was achieved in his position at Cobra Group plc as Head of Administration at the Newcastle offices.

Frank has been a keen fly fisherman for many years, he is a member of Trout & Fly and Game Angler forums. Frank has been involved in warehouse operations for over 18 years working for Dewhurst in Blyth.

Prior to this role Frank owned and operated a Tropical Fish Center in North East England.