ABOUT SONIK SPORTS LTD
Welcome to the world of Sonik Sports Ltd – a dynamic company with a big vision. One which aims to provide anglers all over the world with superbly designed fishing tackle that sets new standards for performance and value. A vision which challenges conventional wisdom and seeks to provide keen anglers with the products they want at prices they can afford.
Founded in 2008 by Ian McCormack, who had previously spent 10 years as Commercial Director for Hardy & Greys Limited prior to their acquisition by Pure Fishing, Sonik was created as a company of anglers with a passion for developing great tackle that makes the whole experience of going fishing more productive and enjoyable.
Better informed and better equipped than ever before, anglers today demand more from their tackle and are increasingly market savvy. Sonik Sports Ltd delivers angling products that are practical, durable and deliver on every level. Products that satisfy the needs of each market sector and recognise the differences between each category of angler. Imaginative designs incorporating the very latest materials and technology produce products that are differentiated, superior and desirable in every respect.
The Sonik brand appeals to serious anglers who are looking for a competitive edge. For anglers in the know, the brand has become synonymous with quality, performance and value for money. We are passionate about producing fishing products that work well, look good and last the journey. With Sonik you can fish easy, comfortable in the knowledge that your equipment will not let you down and serve you well for many years to come.