Who are we? We are a dynamic company formed in 2008 by a group of anglers with a big vision and a passion to provide anglers all over the world with superbly designed fishing tackle.

The UK Head Office and warehouse distribution centre is based in Northumberland in the UK. The company also has a big stance and an ever-growing presence throughout Europe and now has a second distribution centre near Prague, in the Czech Republic, to service its European dealer network.

With over 900 dealers worldwide, Sonik has become a market-leading manufacturer of quality carp fishing products.

Products that set new standards for quality, performance and exceptional value for money. A company that provides exceptional customer service and that will stand by its products.

Brand names like Xtractor, Hero-X, Kraft, Tournos, Subsonik, AXS, Bank-Tek, Sizzla and Gizmo have all become highly established brands and are used by carp anglers all over the globe.

By working closely with our chosen manufacturing partners and liaising with our team of anglers and consultants in both the UK and throughout Europe, we are confident that the knowledge and experience captured in every SONIK product will show through.

We extend our sincere thanks to the many thousands of anglers around the world that choose to fulfil their angling adventures using SONIK products.

Sonik Sports 2025.